[slider slides=”n,n,n” height=”” padding=”70″ effect=”pulse” interval=”4000″ control=”arrows”] After a sizzling and sticky mediterranean summer, September has come full of energy and with refreshing ideas one more year, at least, for me. I have always considered this month the real beginning of the year despite the cultural common festive idea of January as the opening of […]
User’s laws in Marketing Online
I was currently reviewing some theories and papers about Marketing Online when I bumped into some smart concepts which I found useful in any kind of project. I would like to share it with you, I hope they might give you new ideas or recall your forgotten ones. Users only have have two goals: to […]
Gamification Canvas Model
A very useful tool to begin with your gaming adventure: The Gamification Canvas model. As the autor, Sergio Jiménez, describes in his company’s web site: Gamification Model Canvas is an agile, flexible and systematic tool created to help find and evaluate different aproaches based on the play behaviors in no leisure environments solutions. You can dowload […]
Gamification: real applications outside gaming context
Quoting gamification wiki: “Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals.” However, the quotation I like the most is: “Using Game Design Elements in Non-Gaming Contexts”, which defines the whole scope in just one short sentence. To my mind, within this definition we […]
Mobile World Congress 2015
There is no better moment to start introducing my blog in English than this week, in which mobile industry is in the hot spot in my city home, Barcelona. Mobile Payment One of the most important news in the few days of congress is this one: mobile payment has become a reality. In my current […]