[slider slides=”n,n,n” height=”” padding=”70″ effect=”pulse” interval=”4000″ control=”arrows”] After a sizzling and sticky mediterranean summer, September has come full of energy and with refreshing ideas one more year, at least, for me. I have always considered this month the real beginning of the year despite the cultural common festive idea of January as the opening of […]
Gamification: real applications outside gaming context
Quoting gamification wiki: “Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals.” However, the quotation I like the most is: “Using Game Design Elements in Non-Gaming Contexts”, which defines the whole scope in just one short sentence. To my mind, within this definition we […]
Mobile World Congress 2015
There is no better moment to start introducing my blog in English than this week, in which mobile industry is in the hot spot in my city home, Barcelona. Mobile Payment One of the most important news in the few days of congress is this one: mobile payment has become a reality. In my current […]
Mobile marketing, modelos de negocio para apps y mobile analytics. Parte II
Dentro de mundo del marketing online es imprescindible medir nuestras acciones y las de nuestros usuarios, no es una cuestión de control, que también, sino de ver si estamos invirtiendo bien nuestro presupuesto. En este artículo descubriremos herramientas de mobile analytics, que es y como optimizar nuestro ASO y SEO móvil y las herramientas gratuitas […]
Mobile marketing, modelos de negocio para apps y mobile analytics. Parte I
El mobile marketing no es una simple moda u otro boom como los negocios punto com, es la evolución natural de la tecnología y la comunicación. Aunque, su auge tan rápido, nos puede dejar descolocados y no saber muy bien como abordar este nuevo medio de marketing. La suerte que tenemos es que gente como […]